When it comes to blogging I am a little bit of a geek. I actually have a notebook where I write down all the tips and tricks I've picked up along the way, and if that's not overly keen I don't know what is.
Anyway, continuing on with my 'blogging tips and tricks' series, I thought it was time to crack out a post about improving your SEO ranking for your blog. Now I'm no SEO blogging maverick, but I have picked up a few things via blog outreachers, previous employers and other bloggers which I thought I'd share.
- Research keywords
So you wrote a cute little post and now you want it to rank up high in google and get those hits. I highly recommend using google keyword planner for this, which is totally free and really helps a sista out.
What you need to do is go onto Google adwords>tools>keyword planner>(type in a basic description of your post) > select the country you're targeting and language if you want to> click get ideas.
It'll bring up a list of keywords with the average amount of times a month it has been searched for, and will also give you an idea of the amount of competition you'll be against. Ideally you want to use keywords which have a high search rate but with low competition.
As you can see in my example above, every single keyword group is high competition, simply because my post topic has already been done to death. If you're super savvy then keeping ahead of trends and new releases to make sure you're one of the first to post would probably be a good move, or perhaps thinking outside the box on the focus your post will take.
- Say it, say it again, then say it once more
Once you have an idea of what your keywords will be, make sure you mention them like a bazillion times. Make sure to use the keywords in the title, the actual post, in the search description and also in the alt text of your photos.
- Keep it in the family
I'm the worst for being like 'guys I got this new dress here's the link to it' and sending my readers off into the sunset. Well, it turns out this isn't fab for improving your SEO (who knew TK Maxx could be so detrimental?), and actually it's better to send your readers to other parts of your blog instead.
Yep, it's time to unleash our crazy and be that clingy girl I know you can be, so please make me proud. I want you to be like 'yo I see you're reading this post but what about this post, and this one?' until seven hours has passed and they don't know who they are anymore.
How does this all work? Well, in a very basic explanation Google is pretty crafty in that it wants to bring up the most useful results when someone does a search. Yeah, they're nice like that. Interlinked posts will really help your SEO because the Google bots like a blog which is super easy to navigate and easily mapped out for a user. By interconnecting your posts you're essentially helping to do that, and this will make Google pretty bloody happy.
In a nutshell, the more interconnected your blog is, the better the SEO and the more hits you'll get so holla for that. This also means brands can pick you up easier too, and if that's a direction you want to take your blog, I really recommend this post on tips for getting noticed by brands. See what I did there?
- Be original
You know how it is, you go to an event and someone takes a group photo which you all want to include in your blog. Whatever the reason though, Google gets all sad and penalises you if you have photos and text that already exist on the internet, so always make sure to use your own original stuff.
- Delete your spam
You know those really annoying spam comments you get on your posts? Well, they actually negatively effect your ranking, so always make the time to delete them. I never realised any of this in my whole five years of blogging, and now I'm like those ladies who live in a shed because their house is taken over by cats and newspapers. Sob.
I hope you found this post helpful! If you enjoyed this post then please feel free to check out the others in my series:
- Blog advice: how to promote your blog to brands
- Blog events: the lowdown